What is Geofencing? | Geofencing For Location Based Advertising
The Basics On Geofencing : How? What? Why? Mobile Marketing has become one of the most powerful ways to engage a customer. Being able to engage a customer wherever they are is why brands have put so...
View ArticleMobile Marketing Strategy For Holidays | How To Prevent “Showrooming”
Control The Mobile Conversation With Your Customers By actively having a mobile marketing strategy for the holiday season prepares your business and your employees for those mobile savvy customers who...
View ArticleReasons Why iBeacon Sensors Won’t Work | Mobile In-Store Messaging Pitfalls
Deploying bluetooth in-store messaging without a strategy dooms it. Looking for micro-fencing (ibeacon) solutions ? Click Here Just to clarify we are big fans of ibeacon sensors and BLE technology...
View ArticleHow To Create Mobile PassBook Coupons & Capitalize On Apple Pay
With the latest Apple iPhone and Apple Watch release many new features and cool innovations came with the already iconic product along with the new wearable. One feature slightly skimmed over by many...
View ArticleHow Text Messaging & Geofencing Can Fight Ebola
In Fighting Ebola Communication Is Key And Mobile Should Be The Weapon Of Choice The fear of the spread of Ebola is a real concern, not just in Africa, but a global concern. The deadly disease has...
View ArticleMobile Advertising Tips For A 2015 Digital Marketing Strategy
In a world of constant news and entertainment the customer has changed the way they consume media. When defining a marketing strategy mobile advertising has to be in the front of the conversation....
View ArticleProgrammatic Mobile Ad Buying | Real Time Bidding On Targeted Ads
Mobile Ad buying is becoming increasingly easier as a result of RTB or real time bidding. This programmatic mobile ad buying experience allows marketers the ability to buy mobile advertising in an...
View ArticleMobile Ad Targeting Benefits Marketers & Consumers
Mobile phone technology has advanced at incredible rate within the past decade. Smart phones in use now allow users to experience the web in full, with a proliferation of mobile-friendly applications...
View ArticleMobile Location-Based Advertising Can Help Your Brand
Mobile marketing and brand building goes hand in hand. So much mobile media content is consumed in today’s world that having a strong mobile advertising strategy is a must. Using the newest mobile...
View ArticleWhat’s Hot In Mobile Marketing & Advertising
Here we are more than half way through 2015 and once again a year dubbed “The Year of Mobile” we wanted to recap some major trends in the mobile marketing & advertising. Mobile marketing &...
View ArticleWhy Is Mobile Not The Center Of Your Marketing Strategy?
Mobile Takes Center Stage In 2014, the time spent on mobile devices surpassed the time spent on desktop and other media, and continues to grow, according to ComScore. Most Advertising Should Be Where...
View ArticleMobile Coupons -2016 The Year Of The Mobile “Deal” Using Data
As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are...
View ArticleGeofencing for Mobile Marketing: What it is and what it isn’t
As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it...
View ArticleHow To Create Mobile PassBook Coupons & Capitalize On Apple Pay
With the latest Apple iPhone and Apple Watch release many new features and cool innovations came with the already iconic product along with the new wearable. One feature slightly skimmed over by many...
View ArticleHow Text Messaging & Geofencing Can Fight Ebola
In Fighting Ebola Communication Is Key And Mobile Should Be The Weapon Of Choice The fear of the spread of Ebola is a real concern, not just in Africa, but a global concern. The deadly disease has...
View ArticleMobile Advertising Tips For A 2015 Digital Marketing Strategy
In a world of constant news and entertainment the customer has changed the way they consume media. When defining a marketing strategy mobile advertising has to be in the front of the conversation....
View ArticleProgrammatic Mobile Ad Buying | Real Time Bidding On Targeted Ads
Mobile Ad buying is becoming increasingly easier as a result of RTB or real time bidding. This programmatic mobile ad buying experience allows marketers the ability to buy mobile advertising in an...
View ArticleMobile Ad Targeting Benefits Marketers & Consumers
Mobile phone technology has advanced at incredible rate within the past decade. Smart phones in use now allow users to experience the web in full, with a proliferation of mobile-friendly applications...
View ArticleMobile Location-Based Advertising Can Help Your Brand
Mobile marketing and brand building goes hand in hand. So much mobile media content is consumed in today’s world that having a strong mobile advertising strategy is a must. Using the newest mobile...
View ArticleWhat’s Hot In Mobile Marketing & Advertising
Here we are more than half way through 2015 and once again a year dubbed “The Year of Mobile” we wanted to recap some major trends in the mobile marketing & advertising. Mobile marketing &...
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